Customize your project by core marketing focus or select a range of deliverables to create a holistic strategic project plan.

Brand Identity

Brand identity and positioning reviews ensure your organization maintains a holistic compass for an impact-centric focus throughout branding efforts.

Deliverables include:

  • Unique value propositions

  • Mission statements and taglines

  • Positioning and differentiation analysis

  • Strategy soundboard sessions

  • Brand identity audits

Marketing Communications

Deliverables include:

  • Donor and funding personas

  • Message mapping for strategic journeys

  • Multi-channel promotion audits and playbooks

  • Copywriting for digital and print mediums

  • Website UX

  • Content marketing strategies

  • Donor appeals

  • Template creation and applied AI for copy management / SEO

  • Requests for Proposals (RFPs) for vendor management

Messaging reviews, campaign creation, and strategic playbooks underscore the needs of your community with donors across communication channels.

Qualitative and quantitative research with donors and the community you serve can provide actionable insights about organizational efficacy and help shape strategies for increased funding.

Market Research

Deliverables include:

  • 1:1 interviews and scripts

  • Focus groups

  • Current donor and lapsed donor surveys

  • Data analysis. synthesis, and reporting

  • Market research to enhance donor education

  • Insights for Impact Executive Summaries

Presentations and Pitch Decks

Deliverables include:

  • Pitch deck assembly (content and visuals)

  • Thematic approaches

  • Elevator pitch

  • Presentation prep, practice and coaching

Engage current and prospective donors with compelling storytelling, smart visuals, and cognitive “surprises” that make your key points memorable.

Data Visualization

Whether you’re producing executive summaries or annual reports, the right charts and graphics can elevate the value of your organization’s services and bolster your impact story.

Deliverables include:

  • Data analysis

  • Chart production

  • Thematic approach to strategic reporting

  • Accessibility tips

  • DIY data viz skill training

Strategic Performance Coaching

Deliverables include:

  • Refining your personal brand

  • Leading from any position on the team

  • Writing for impact

  • Program management

  • Marketing operations

  • Presentation delivery

  • Collaboration strategies

  • Professional development through a marketer’s lens

  • Skill and strategy workshops

Members of communication, development, and marketing teams can tailor personalized coaching to advance individual marketing skills and team excellence.