Shari Countryman, Founder, Marketing 2 Impact

Why Marketing 2 Impact?

Over the past two decades as a strategic marketing executive in higher education publishing, I met hundreds of professors and researchers who were also practitioners in the fields of social work, evaluation, psychology, statistics, and counseling. The stories they shared provided valuable insights about the challenges and rewards of working in the nonprofit sector and inspired my own volunteer fundraising work for school and athletic organizations.

Ultimately, the lessons I learned as a volunteer and marketing professional coupled with my many years of interactions with dedicated change agents led me to ask: How could I best utilize my versatile skill set to increase my impact in nonprofit work?

Marketing 2 Impact is my response.

Flexible Support to Save You Time, Resources

Many nonprofits are challenged by long to-do lists, lean resources, and the inability to add headcount. And even when organizations can grow their internal teams, the deployment of budget may not bridge existing gaps in marketing or development support. 

With Marketing 2 Impact, I provide a flexible solution for sourcing the customized marketing help nonprofit organizations need.

With more than twenty years of leading teams across product marketing, market research, digital marketing communications, and sales, my versatile skill set and efficient approach to executing a wide range of strategic services can save teams and organizations of any size both time and resources.

A “Marketer and Donor” Approach

My journey in elevating organizational impact is one I’ve taken from multiple perspectives — as a for-profit marketing executive, as a volunteer fundraising lead, and as a donor who is making decisions about my own giving.

I value the art of making the complex simple and excel at asking the questions that reveal the pivotal drivers for success in any strategic process.

No matter my vantage point, I apply a multi-dimensional, “marketer and donor” marketing lens to defining and delivering effective communication.

Collaborating for Impact

In addition to my work as an award-winning collaborator and leader of marketing teams, I’m a former Division I collegiate swimmer and team captain, amateur bike racer, and lifelong athlete who values teamwork and collaboration.

I thrive when working with others to achieve a common goal.

I look forward to learning about your organization’s needs and the ways in which we can make an impact — together.